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- All
- Best Practices
- Blog
- Brand Health Index
- Category Scorecard
- Consumer Research
- Insights
- News
- UGC Benchmarks
- Webinars
Ratings & Reviews Benchmarks: Review Length
The Average Review Is Only 218 Characters Long, Far Below the Consumer-Preferred 500+ Minimum
Ratings & Reviews Benchmarks: Review Volume
The Average Product Boasts 402 Reviews, But This Is Still Lower Than Consumer Expectations
Ratings & Reviews Benchmarks: Average Av. Rating
Across Verticals, Average eCommerce Product Rating is 4.5 Stars
Ratings & Reviews Benchmarks: Average Rating Impact on Conversion
The Sweet Spot for conversion is 4.75-4.99 stars
2022 Brand Health Index: Coffee & Cereal Edition
Breakfast Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces
The Digital Go-to-Market: Shoppers Now Buying Groceries Online at More Than Four Times the Rate of Purchase in 2017
New survey of 11,000+ consumers highlights the pervasive shift to digital two years following the onset of the pandemic. Ratings and reviews offers grocers exceptional customer engagement opportunity in this new digital-first era.
Meeting Grocery and CPG Shopper Digital Expectations in the Post Pandemic Era
The lasting impact of Covid on grocery shopping habits, according to a survey of 11,000+ consumers
Deep dive into IPSY and BoxyCharm’s Ratings & Reviews Program
Over the course of their history, IPSY and BoxyCharm have amassed a huge ratings and reviews footprint from a highly enthusiastic member community. In total, the two brands combined have captured 82 million product ratings and reviews – which equates to more than 10,000 reviews per product on average. On average, they collect more than 1.6 million reviews per month.
When Review Recency and Volume Matter Most
By generating a steady stream of reviews, you can achieve both your volume and recency goals. By doing so, you’ll better meet shopper expectations – and grow your sales.
