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- All
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- Insights
- News
- UGC Benchmarks
- Webinars
From Gen Z to Boomers: The Value of Review Recency Across Generations
Proven best practices for ensuring your consumers find the reviews they’re looking for — no matter their age.
Beyond the Basics: Key Information Shoppers Look for in Product Reviews
What consumers look for in reviews, how these factors impact purchase behavior, and how they surface the content that meets their needs, according to a survey of more than 11,000 U.S. consumers.
How many reviews do I need for my products?
The easy answer is, as many as possible. Think of reviews like cookies or cat videos. You can never have too many!
But let’s be real: a vague answer like “as many as possible” isn’t exactly helpful when you’re determining your review generation goals. Sure, one is better than none. But what number will ensure you achieve maximum ROI from your efforts?
Recent Reviews Matter Most if You Are Trying to Win Over New Customers
To ensure reviews positively impact purchasing decisions, brands and retailers must implement strategies to consistently bring in a steady stream of fresh reviews, and make those reviews easy for customers to find.
Is Review Recency as Important to Consumers as Review Volume?
Do recent reviews carry more weight than older reviews? How important is review volume? Is it better to have fewer, more recent reviews or more, older reviews?
Survey: ‘Stale’ Product Reviews Are a Big Turn-Off for Shoppers
Review volume is key, but recency counts too: Nearly 40% won’t buy if product reviews are older than 90 days, and 62% won’t purchase if reviews are older than a year
Ratings & Reviews: Best Practices for Footwear Brands
Discover best practices for collecting, displaying, and leveraging reviews in the footwear space, using real-world examples from successful brands.
The Power of Review Volume & Recency
How the review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.
Combat Fake Reviews: Authenticity & UGC are Key to Winning Over Consumers (& the FTC)
How do you ensure you only promote authentic UGC? And how do you prevent the publishing of fake reviews? It all comes down to content moderation.
