The Power of Review Volume & Recency
How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.
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How Q&A Boosts Shoppers’ Confidence and Conversion Rates
Our survey of nearly 16,000 consumers in the US breaks down how they interact with Q&A, why they value this content, and how it influences their purchase behavior.
The Complete Guide to Ratings & Reviews (2024 Edition)
Optimize your Ratings and Reviews strategy for 2024. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.
The Role and Impact of User-Generated Visual Content on Shopper Behavior
Our survey of nearly 16,000 US consumers, explores the value consumers place on user-generated photos and videos and how it impacts purchase behavior.
2023 Amazon Ratings & Reviews Benchmarks
Benchmarks based on existing Ratings and Reviews data from brands selling on Walmart.com.
2023 Walmart.com Ratings & Reviews Benchmarks
Benchmarks based on existing Ratings and Reviews data from brands selling on Walmart.com.
2023 Holiday Shopping Trends
In our latest survey, we look closer at how much consumers plan to spend during the 2023 Holidays, where they plan to spend their holiday shopping dollars, and what factors will influence their purchase decisions.
Halloween Spending Trends for 2023
In our latest survey, we examine shoppers’ attitudes towards Halloween, how much they plan to spend celebrating the holiday, and the criteria that will fuel their purchase decisions.
Apparel Shopping Trends in 2023
Apparel brands and retailers must have a firm understanding of apparel shoppers’ habits and preferences – and then adapt their strategies accordingly. Only then will they be able to attract, convert, and retain modern apparel shoppers.
Brand Health Index: Alcohol Edition
In this report, we rank 90+ brands based on Ratings and Reviews footprint across wine, beer and spirits categories while highlighting key benchmarks.