Our survey of nearly 16,000 consumers in the US breaks down how they interact with Q&A, why they value this content, and how it influences their purchase behavior.

Our survey of nearly 16,000 US consumers, explores the value consumers place on user-generated photos and videos and how it impacts purchase behavior.

In our latest survey, we look closer at how much consumers plan to spend during the 2023 Holidays, where they plan to spend their holiday shopping dollars, and what factors will influence their purchase decisions.

In our latest survey, we examine shoppers’ attitudes towards Halloween, how much they plan to spend celebrating the holiday, and the criteria that will fuel their purchase decisions.

Apparel brands and retailers must have a firm understanding of apparel shoppers’ habits and preferences – and then adapt their strategies accordingly. Only then will they be able to attract, convert, and retain modern apparel shoppers.