Unleash Powerful Insights from UGC
Brand Health Benchmarking gives you the intelligence to stay one step ahead of the competition.
With Brand Health Benchmarking you can:
- Quickly compare your products against the competition
- Improve product messaging
- Intelligence on highly specific themes and priority areas unique to your own business objectives
- Improve the overall health and perception of your brand
- Identify your brand health score
"We look a lot more professional than we ever have before. Now, when I walk into a CVS, Walgreens, or Walmart, I can show them proof that people are talking about us more than our competitors."
You’ve got questions
Brand Health Benchmarking has answers
What differentiates my products?
How does my brand stack up against the competition?
How should I market my products?
What do customers not like about my products?
How can I persuade retailers to sell my products?
What are the main product development opportunities?
Why did my products underperform?
How has product sentiment among my customers evolved over time?
How Do We Do It?
Benchmarking Sentiment Analytics leverages UGC across thousands of sites (including all the biggest retailers) to elevate product insights across your entire market.
This is all made possible with multi-language machine learning and natural language processing (NLP) (fancy tech talk for a computer taught to understand English). Ours even knows Spanish, French, and German!
All we need from you is the ecommerce sites or marketplaces you want to analyze and categories to focus on.
- Analyzing UGC Data Across the Internet
- Natural Language Processing
- Multi-Language
- Any Retailer
- Any Marketplace
- Any Product Category
Why Analyze Brand Health Score?
- Past sales are not an indicator of what to expect in the future, and they do not tell the whole story.
- User-Generated Content (UGC) is one of the most impactful determinants of consumer behavior and conversion.
- Proprietary sophisticated Brand Health Score encapsulates a wide range of elements proven to determine product success.
The Only Algorithm Trained On UGC
Content from More Than
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Pieces of UGC (77M Reviews, 2M Questions & Answers) Powering Our Analytics Platform
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Unique Adjectives Identified For More Specific Analysis
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Unique Feedback Topics Elevated for Further Exploration and Action
“With Brand Health Benchmarking, we discovered that we have more reviews—and generally longer, more interesting, and higher- quality reviews—than our competitors. It was reaffirming to see how much our customers love our products.”
Jessica DonoghueVP Marketing, PROFOOT
