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- All
- Best Practices
- Blog
- Brand Health Index
- Category Scorecard
- Consumer Research
- Insights
- News
- UGC Benchmarks
- Webinars
Review Collection: 10 Metrics to Watch
Read on as we share ten review collection metrics you should be watching, why they matter, and how to improve yours.
From Discovery to Purchase: Key Digital & Physical Influences on the Customer Journey
How shoppers discover, browse, research, and buy products both online and in-store, according to a survey of nearly 13,000 consumers in the US
The Importance of Review Recency and Volume Among UK Shoppers
The value shoppers place on review recency and volume – and how each factor impacts purchase behaviour, based on a survey of more than 3,200 consumers in the UK
2022 Holiday Shopping Trends
Here’s a snapshot of when consumers will start checking off their lists, where they’ll shop, how much they’ll spend, and what will fuel their purchase decisions, according to 12,866 U.S. shoppers.
UGC Benchmarks: Review Influence on Online Traffic to Product Pages
More Reviews and Stronger Average Ratings Increase Product Page Visits
The Growing Threat of Fake Reviews for Brands and Retailers in the UK
Consumers’ growing concern with fake and manipulated product review footprints – and how brands and retailers can preserve the authenticity of this content, according to a survey of more than 3,200 shoppers in the UK
Visual UGC Benchmarks: Av. Interactor and Impression Conversion Lift
Modest conversion lift for Visual UGC impressions; but Visual UGC Interactions more than double conversion
Visual UGC & Social Curation: Not Just for Fashion Brands Anymore
Social curation – or the process of sourcing real-life imagery and videos of your products from social channels like Instagram – can help brands establish trust, lift conversions, and stimulate product discovery.
2022 Guide to a 5-Star Summer
No summer bummers here! We’re back with a hot list of the top-rated products and must have’s to make sure your summer is 5 stars, no matter your agenda.
