PowerReviews Holiday Consumer Survey 2020
Our consumer survey of 5,383 shoppers highlights spending plans for the Holiday season, factors driving purchase decisions, likelihood of shopping online vs in-store and much more.
Key findings:
- Overall spending level will be in line with previous years: Almost three quarters (73%) said it will either stay the same or increase this year - despite market conditions
- Holiday shopping will start earlier than usual: Around three quarters will start spending earlier than they typically do.
- Huge shift to ecommerce: 64% say they will spend more online this year than they did last
- Consumers not discounting the store: 30% say they have no concerns about Holiday in-store shopping
- Blended cross-channel purchase methods will be a big deal: 55% say they will use curbside pickup more this year than they did last.
