- All
- Best Practices
- Blog
- Brand Health Index
- Category Scorecard
- Consumer Research
- Insights
- News
- UGC Benchmarks
- Webinars
- All
- Best Practices
- Blog
- Brand Health Index
- Category Scorecard
- Consumer Research
- Insights
- News
- UGC Benchmarks
- Webinars
How Reviews Influence Purchase Behavior Throughout the Funnel
There’s no doubt many factors impact a shopper’s behavior across the purchase journey. But some strategies are proven to hold more power than others.
Grocery and CPG: Key Shopping Trends in 2023
Our survey of more than 17,500 grocery and CPG shoppers takes a deep dive into how consumers browse and buy groceries online and in-store.
How to Build a Scorecard
When selling their products through a retailer, brands are essentially putting their items on a giant shelf and need to make sure they stand out.
Collecting and displaying user-generated content is one of the most impactful ways to drive sales.
UGC Best Practices: Getting Started for Retailers
For retailers specifically, there are some critical and proven best practices for getting started with UGC and reviews.
Survey: The Ever-Growing Power of Reviews (2023 Edition)
How myriad factors – including ratings and reviews – impact consumer behavior throughout the purchase journey, based on research of more than 8,000 U.S. shoppers.
What You Need to Know About Boomers and Reviews
Here’s a snapshot of how Boomers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research from the past two years.
Auto Parts & Tires Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the Auto Parts category
Gen X and Reviews: A Primer for Brands and Retailers
Here’s a snapshot of how Gen X shoppers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research from the past two years.
Financial Services Scorecard
Wondering how your UGC program stacks up? Here are benchmarks for the Financial Services category
