A critical and very evident trend to emerge as part of the COVID-19 pandemic: brands that previously relied on selling their products in person have had to shift online and go “Direct to Consumer”.
A comprehensive UGC program – including ratings, reviews, images, video and Q&A content – is now an ecommerce must-have, with 97% of consumers consulting product reviews before making a purchase.
So many brands are seeking to implement UGC quickly as part of this transition.
