Turn every customer into an influencer

Social media influencing is at a critical inflection point: engagement rates are declining (down to 2.4% from 4% in 2016) and consumers are increasingly skeptical about content they see online.

Right now, authenticity is winning above all else, with 90% of millennials believing “authenticity” is the most important factor when choosing between brands – which is why brands are increasingly turning to “everyday influencers”. Find out why and how with our Guide.