The Power of Review Volume & Recency
How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.
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- Brand Health Index
- Consumer Research
- Insights
- All
- Brand Health Index
- Consumer Research
- Insights
Market Trends Snapshot – December 2020, Cyber 5 Edition
Ecommerce purchase volumes surge at a far more pronounced rate than in 2019; review influence on purchase decisions also increases significantly as predicted.
The Insider’s Guide to Analyzing User-Generated Content to Drive Business Growth
User-generated content is a gold mine of incredible insights just waiting to be discovered. But figuring out how to tap into this data source to drive impactful improvements can seem overwhelming.
The Actual ROI of UGC in Hard Numbers
Our analysts mined the data from thousands of brands and retailers using our UGC Analytics technology to see how frequently customers interacted with UGC, how it impacted the buyer journey, and whether certain types of UGC were more effective than others in driving conversions.
PowerReviews Market Trends Snapshot – November 2020
Ecommerce sales volumes rise in advance of Holidays; reviews 25% more likely to drive online conversions compared to a year ago.
How to Curate Social Content for Maximum Impact on the Buyer Journey
Locate authentic visual media content posted on social media by your customers. Then display this throughout your digital experience to provide the social proof that will generate more conversions.
How to Drive Direct-to-Consumer Sales with User-Generated Content
A practical five step guide for implementing a ratings and reviews program as part of transitioning to D2C
PowerReviews Market Trends Snapshot – October 2020
Ecommerce sales volumes now stable for fourth month running as thoughts turn to Holidays
PowerReviews Holiday Consumer Survey 2020 – Canada Edition
Our consumer survey of 650 Canadian shoppers highlights spending plans for the Holiday season, factors driving purchase decisions, likelihood of shopping online vs in-store and much more.
PowerReviews Christmas Shopping Consumer Survey 2020 – UK Edition
Our consumer survey of 2,296 UK consumers highlights Christmas shopping spending plans, factors driving purchase decisions, likelihood of shopping online vs in-store, importance of Black Friday and much more.
